Britain Platform Strategy Microsoft Sony Nintendo Britain

Sony claims Microsoft’s ‘true strategy’ is to ‘make PlayStation like Nintendo’

Reading now: 230

Sony has claimed that Microsoft’s “true strategy” behind its proposed acquisition of Activision Blizzard is to have PlayStation “become like Nintendo” and not compete in the 18-rated shooter space.The comments were made in a newly-published response to UK regulator CMA’s decision to expand its investigation into the proposed acquisition.In its 22-page response, Sony Interactive Entertainment alleges that if the deal were to go through, Microsoft would raise prices, users would leave PlayStation’s ecosystem, and independent developers would be harmed in the fallout.As has been the trend with the regulatory back-and-forth, much of the document focuses on Call of Duty and the perceived harm Sony claims the Activision Blizzard deal would cause, should the flagship franchise be made exclusive to Xbox.In one section of its statement, the platform holder singles out comments made by Microsoft that other platforms have prospered without Call of Duty, including Nintendo Switch.

In its latest response, Sony says this claim ‘ignores the facts’.SIE argues that Nintendo’s strategy is differentiated from PlayStation and Xbox because it doesn’t rely on 18-rated shooter franchise – games which it argues Microsoft will have virtual exclusive ownership of should the Activision deal be approved by global regulators.In this sense, it alleges Microsoft’s “true strategy” with the Activision Blizzard deal is to make PlayStation like Nintendo, in the sense that it does not compete in this space.“Microsoft claims that Nintendo’s differentiated model demonstrates that PlayStation doesn’t need Call of Duty to compete effectively.

The website is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News