Sega has announced three new colognes that are based on three of its franchises, with fans soon being able to smell like a character from Shenmue, Yakuza, or even Sonic the Hedgehog. It's unclear why anyone would want to smell like a big blue hedgehog, but Sega clearly believes that there is a market for people who enjoy the aroma of chili dogs.
It's surprisingly common for video game franchises to have their own brands of cologne and perfume. The items are cheap to produce, yet are presented as
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