Solsten raises $22M for digital experience optimization via psychology
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Solsten today announced it has raised $21.8 million in its latest round of funding. The new round will go towards improving the company’s main product: An AI platform that offers insights on an audience’s psychological makeup.
Solsten’s product has three core features called Traits, Navigator, and Frequency. Traits identifies key traits in an audience via random sampling. Navigator uses info from Traits to help companies identify new audiences and marketing opportunities. Frequency is an intelligent digital asset manager that helps users predict how new material will perform with a target audience.
These three parts of Solsten’s platform are currently used by a number of gaming companies, including MobilityWare, Mythical Games, Sky Mavis, Super Evil Megacorp, Starbreeze, Tilting Point, and Wooga.
Joe Schaeppi, CEO of Solsten and co-founder (alongside Bastian COO Bergmann), said in a statement, “There’s a deficit in the level of human understanding that goes into products as they have been made to date. This lack of understanding regarding the human beings behind the behavior that is being tracked so rigorously in apps has led to many digital experiences that are both unhealthy and suboptimal for users as well as businesses by not being mutually sustainable. When technology is built in a heart-felt manner, through deep audience understanding using Solsten, engagement with digital products becomes mutually beneficial and profound.
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