‘Secretive' OnlyFans Tries to Open Up in Move to Mainstream
OnlyFans Ltd. executives have mapped out a plan to become more transparent and highlight less-explicit content at a time when the company's home country is finalizing strict new online safety laws.
“Amazon sell books on sex and gardening. Nobody calls Amazon an adult bookstore, right?” said Keily Blair, the London-based company's strategy chief. “Our content creators provide content on anything from gardening to lady gardens, and for some reason, OnlyFans is ‘an adult-content site.'”
The online platform is trying to move away from its “secretive” past, Blair said in an interview, and is working to be more communicative with journalists, banking partners, regulators and “anybody who wants to come and have a conversation with us,” particularly those who are critical.
Among those who have focused on OnlyFans have been UK lawmakers, who have voiced concerns the platform could escape oversight if parts of the new Online Safety Bill -- expected to come into effect next year -- only apply to services where there are a so-called significant number of child users.
OnlyFans has had meetings with UK MPs about the bill, and backs the incoming legislation, Blair said.
“We are vocal supporters of the Online Safety Bill and any suggestions that we have or would attempt to dodge its requirements are not supported by factual analysis, evidence or statements by OnlyFans,” a spokesperson said.
According to OnlyFans's own transparency reports, published on its website, the company removed more than a million posts for violating their acceptable use policy since July 2021, and takes down hundreds of accounts per month.
It's contributed 230 new instances of child sexual abuse material to the National Center for Missing & Exploited
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