Ever since Grand Theft Auto 3 was released to the public in 2001, Rockstar Games established itself as one of the giants in the gaming industry. Its signature series is one of the most popular brands in the world of video games.
For much of the 2000s, Rockstar, especially because of Grand Theft Auto, represented what video games could do at their edgiest. Becoming controversial among fearmongering groups and public figures through violence and vulgarity was Rockstar’s bread and butter.
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