Rockstar Energy is Planning Starfield-Themed Drinks

gamerant.com:

This past week, Xbox and Bethesda unveiled the first thorough look at Starfield, the massive upcoming sci-fi RPG. Taking up a significant portion of the Xbox & Bethesda Games Showcase 2022 event, it's clear that Starfield is being positioned as Xbox's biggest upcoming release. It's perhaps no surprise then thatStarfield is already lining up some cross-promotion. While it's not yet available, it appears that Xbox and Bethesda are partnering with Rockstar Energy for a line of Starfield drinks.

The Rockstar/Starfield collaboration was leaked online via a Reddit post from someone with access to what they describe as «testing/market surveys.» User Macky941 shared a photograph of three cans of the Starfield Rockstar Energy drink, turned in different directions to show the entire can. The front of the silver can is adorned with a Starfield logo and the motto, «For All Into the Starfield.» Altogether it's a very smart and attractive design.

Starfield NPC Name Revealed

Another interesting aspect of the Rockstar/Starfield energy drink collaboration is the flavor. It's listed as «Galactic Honeydew Melon,» an entirely new flavor for Rockstar's line of energy drinks. The company has previously done a Watermelon flavor, and has dozens of other fruit flavors, but this appears to be its first honeydew option. Rockstar likes to experiment with his collaboration flavors, like its Cyberpunk 2077 Samurai Cola. Perhaps the appeal of a major game release offers an instant level of success that allows for flavor creativity.

Befitting a crossover with a major game release, theStarfield/Rockstar drink looks like it will also have some kind of activity digital reward associated with purchases. The side of the can reads «Enter Tab Codes to Score» and