Robert “Razerguy” Krakoff, the co-founder and former president of gaming hardware company Razer, died last week at the age of 81. Maybe you’ve never heard Krakoff’s name, but it’s possible you’ve been impacted by his far-reaching legacy.
In 1999, Krakoff was behind the first-ever gaming mouse: the Razer Boomslang. Not only was it the foundation of Razer’s now-massive lineup of gaming mice, it arguably jumpstarted the entire gaming peripheral industry. Below, you can see Krakoff himself in an ad promoting the Razer Boomslang mouse in 2002 — alongside professional gamer Johnathan “Fatal1ty” Wendel, who signed a historic sponsorship deal with Razer long before the word “esports” entered the lexicon.
Origin stories can be complicated, and the story of Razer is more convoluted than most. Razer wasn’t actually a company until 2005 — it was the trademarked brand of an entity called Kärna, which had invented an opto-mechanical encoding wheel that could track a mouse’s movements at 2000 dpi, far higher resolution than other mice at the time. (Yes, the first gaming mouse rolled on wheels, even though optical mice were becoming a thing.)
Kärna went bankrupt in 2001, and Krakoff co-founded Razer the company with current CEO Min-Liang Tan in 2005, but neither man invented the gaming mouse: This case study (pdf) details how a marketing agency named Fitch created the entire Razer brand, including the name, the iconic three-headed snake logo, the website, the packaging, and most importantly, the design and engineering of the Boomslang mouse itself.
None of this is in dispute: Razer’s first press release says the Boomslang was “designed by Fitch, Inc. for kärna.”
But it also quotes a “Robert Krakoff, general manager for Razer” — who
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