PUBG creator Brendan Greene says he's 'considering' the blockchain for his next game
Brendan Greene, better known (somewhat ironically) as PlayerUnknown, walked away from PUBG last year to form a new studio(opens in new tab), PlayerUnknown Productions, and take on an incredibly ambitious new open world project called Artemis(opens in new tab). The goal of Artemis is to generate realistic, dense, world-sized open worlds: To «lend weight to the idea of, 'You see that mountain? You can climb it.'»
(That, by the way, is an old quote attributed to Todd Howard in early presentations discussing the scale of Bethesda's open-world RPG Skyrim.)
pic.twitter.com/dipZpUSeNYSeptember 3, 2021
A sprawling open world in which players can wander around and do whatever they want is essentially a metaverse by another name—at least insofar as we understand them(opens in new tab)—which naturally leads to thoughts of blockchains and NFTs, neither of which are terribly popular with most gamers. In a recent interview on Nathan Brown's Hit Points(opens in new tab) blog, Greene acknowledged the metaversal connection, and the potentially negative connotations it might carry, but said he's not bothered by the possibility of a negative reaction to it.
«I’m just going to do what I’m going to do,» Greene said. «It’s this thing that we want to create, and it’s going to give people a lot of fun, a lot of pleasure, and a lot of meaningful things to do. But it doesn’t matter if it’s called the metaverse. I don’t care what people want to call it.»
«I do believe you should be able to extract value from a digital place; it has to be like the internet, where you can do stuff that will earn you money,» he continued. «But it’s not about, like, Chanel and Louis Vuitton. It’s some kid called AwesomePickle selling cool skins because he understands
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