Police in China Shut Down Pizza Hut Store Due to Genshin Impact Collab Popularity

gamerant.com:

Genshin Impact's popularity cannot be understated, as players around the world love the free-to-play Gacha game. At least part of this is due to the constant influx of new Genshin Impact characters with interesting lore and stories, with major expansions taking place rather routinely as well. Many fans worldwide are looking forward to the release of Genshin Impact update 3.1 as it will expand the game even further.

However, fans in China have something else they are clearly enjoying in the meantime: the Genshin Impact x Pizza Hut collaboration. It's going on now and will last for two weeks. It features characters Eula and Amber in the Pizza Hut promotions, wearing aprons and other Pizza Hut-related gear, and there are some in-game rewards too. It has already proven so popular that police had to shut down at least one store due to crowd safety.

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According to various online comments, it seems that every Pizza Hut store running this event has super long wait times, as Genshin Impact fans flock to the door. This has resulted in images of at least one store being shut down, though there are minor reports of other temporary closures, as the event takes place. China has been and is super strict regarding crowd safety, especially after the COVID pandemic began. By all accounts, it seems this is just a temporary closure based on the number of people at the store, and it would continue operations soon. There are a few details regarding this closure that are unknown, but Genshin Impact fans across social media seem to be talking about the collab and this closure.

It should be noted that Genshin Impact once held a KFC collaboration event too, which had a very similar presence. This was in