As Netflix Cracks Down on Sharing, Xbox Game Pass is Encouraging It

gamerant.com:

The Xbox Game Passservice has quickly risen to be one of the most successful streaming services within the entertainment industry, which is all the more impressive given how saturated this particular market is. Lauded for its value and range of available titles, the Game Pass service is showing no signs of slowing down.

In recent times, the streaming giant Netflix has become increasingly vocal and forthright in shutting down the common practice of sharing accounts among several people, which many argue was a key element of the service becoming so popular to begin with. In a rather well-timed contrast to this decision, Xbox Game Pass has recently announced its plans for a shared Friends and Family Pass, actively encouraging subscribers to share the service's benefits under one monthly payment.

Xbox Game Pass Plans on Adding Major Activision Blizzard Games, Including Call of Duty

For most of Netflix's time as a streaming service, the sharing of a single account by a number of people under one payment was a very common practice. Considering how this element of Netflix was left relatively unchecked for so long, account sharing slowly seeped into the foundations of Netflix as a service, even if this was unintended by the company itself.

However, the tides of Netflix account sharing appear to be shifting in more recent times, with the company no longer willing to let so much untapped revenue go unclaimed. As early as 2021, for example, Netflix attempted introducing two-factor authentication for accounts to make account sharing across households more difficult.

More recently, it appears that Netflix is holding trials in certain South American countries to add $3 to an account's monthly payment to add a «second home» to their