Niantic, the company behind Pokémon Go, is now worth $9bn (£6.7bn) following a new $300m investment (thanks Techcrunch).
The money will go towards Niantic's previously-detailed company plan at building a «real-world metaverse» via its AR map of the world.
Earlier this year, Niantic set down its vision for how we use technology in the future, and how its version of the so-called metaverse is different from those other companies (such as Epic Games and Facebook) are pursuing.
Simply put, Niantic
Read more on eurogamer.net