Pokimane is done with the Twitch grind
One of the most successful Twitch streamers has decided that she's not that into it anymore.
In her first video(opens in new tab) after a month-long break, Imane «Pokimane» Anys said that she will stream less often on Twitch than she has in the past and will focus on posting non-gaming content on other social media platforms like Twitter, TikTok and Instagram. «I feel like other platforms fit into my lifestyle nowadays a little bit better,» she said.
The 26-year-old streamer, who started streaming League of Legends in 2013 and is now one of the biggest creators on Twitch, said she's lost her passion for the platform. «I hope it doesn't sound big-headed of me to say, but nowadays when I see things on Twitch, it kinda feels like 'been there, done that,'» she said.
«There's such a pressure on streamers to follow every trend, to capitalize on viewership, to stream longer than the guy next to them…» Pokimane explained. «It's just a hyper-competitive industry. But ultimately, the reason I say this is because I'm just at a point in my life that it doesn't feel creatively fulfilling to feed into that anymore.»
It's unclear how the 9.2-million-follower streamer's recently renewed exclusivity contract(opens in new tab) with Twitch will be affected by her new schedule, but it's probably not a massive hit to her bottom line: In addition to streamer, Pokimane is also the co-founder of successful creator collective OfflineTV, the chief creative officer(opens in new tab) of the company that co-owns fighting game tournament EVO, and was financially comfortable enough to turn down a $3 million sponsorship deal(opens in new tab) in 2020.
Pokimane still wants Twitch «to be a part of my arsenal» but wants to avoid the «pressures» of being a
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