Pokemon GO Should Run More Global Challenges

gamerant.com:

Like any live-service game, it's important that Pokemon GO never stops changing. By always running limited-time events with changing rewards and activities, Niantic gives fans lots of different reasons to keep engaging with its mobile AR take on the Pokemon franchise. In recent years, Pokemon GO has benefited greatly from Seasons, which arrange events like Special Research and Collection Challenges together under the roof of a storyline. These are great, but interestingly, it doesn't seem like every type of Pokemon GO activity pops up in seasons and special events equally. For instance, Global Challenges seem pretty underutilized by Niantic on the whole.

The premise of a Global Challenge is straightforward: Pokemon GO players everywhere all get a major goal to achieve, and they share a reward when they complete that goal. Pokemon GO just ran a Global Challenge asking players to send 7 million Gifts to one another, and as a reward, fans got to enjoy a major bonus to Candy earned from Transfers. This Global Challenge is great, but Pokemon GO can get more out of the Global Challenge model. Niantic ought to look at Global Challenges more closely and figure out how it can coordinate different parts of Pokemon GO's international audience as a part of more complicated, engaging sets of challenges.

Pokemon GO is Increasingly Defined by Insurmountable Challenges

Global Challenges are a great element of Pokemon GO because they make use of a central theme of Pokemon: teamwork. The core series of games is all about trainers having positive working relationships with their Pokemon, as well as collaborating with each other to protect the world from evil. Global Challenges give Pokemon GO players a chance to feel like one big team.