PlayStation owners are more loyal than Xbox gamers says Microsoft
Microsoft’s latest attempt to prove that buying Activision won’t create a monopoly claims making Call Of Duty exclusive wouldn’t be profitable.
Ever since Microsoft announced it was intending to buy Activision Blizzard one of the primary concerns from ordinary gamers is that Call Of Duty and other franchises will become Xbox exclusives.
Microsoft has repeatedly said they won’t, but then it originally said that about Bethesda games, before changing its story just a few months later. To try and convince regulatory bodies that they’re not going to change their story about Activision Blizzard, as soon as the deal goes through, Microsoft is now suggesting that it would ‘not be profitable’ to make Call Of Duty an exclusive.
Although they immediately undermine that claim by saying that it would make sense if they were able to attract a large enough number of gamers to Xbox, to offset the losses from not publishing on PlayStation – which is presumably their long-term goal.
The comments come from Brazil’s investigation into the acquisition, which has already seen Microsoft claim that Sony is paying off publishers in order to keep their games off Game Pass.
Another interesting suggestion is that PlayStation gamers are more loyal than those on Xbox, with Microsoft quoting a 2019 study to back up their comments. This, says Microsoft, is enough to suggest that PlayStation will continue to do well no matter what happens to Call Of Duty and other potential exclusives.
Microsoft argues that even if it was profitable to make Call Of Duty an exclusive there would be ‘no competitive impact’ as exclusivity deals are commonplace and the games industry highly competitive.
That makes less sense though, considering that Call Of Duty is always in the
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