In the past couple of years, Philips TVs, and its OLEDs in particular, have made the move from the underdogs to producing some of the best TVs you can buy — and often at more competitive prices than their rivals.
This year, the OLED+907 is looking to continue that run of success. Sitting one step down from the flagship, the OLED+937, it brings great design, solid picture processing and the now long-standing partnership with Bowers & Wilkins to the table – not to mention, of course, Philips' Ambilight technology.
The only thing is the price tag. It's looking £500 heftier than last year, with an RRP of £1999 for the 55-inch screen size that we tested. Does it still hold its own?
4.5/5
The Philips 55OLED907 offers an outstanding picture performance almost entirely across the board. 4K HDR images are very much at home with the detail, dynamic range and colour handling this TV has to offer, though it can be a little unforgiving with some lower quality content.With all the beauty of Ambilight behind it and a very capable, very stylish Bowers & Wilkins-tuned soundbar to boot, it's a ready-to-go entertainment package.
By now, most people know what to expect from an OLED, and the Philips OLED+907 doesn't sway far from it. Certainly from the front it is lovely to look at, with next-to-no bezels around it edges and a viewing area that stretches all the way out to them.
Along its bottom edge, there is a very slim integrated soundbar from Bowers and Wilkins, covered in a silver-grey fabric — more on that later, but it’s a smart, understated addition that looks nice and performs admirably.
The TV itself is slim too, of course — in parts, at least. Like most OLEDs it has a section at the bottom that squeezes in all of the tech and
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