Other Games Can Learn From How EA Has Promoted Dead Space
After a brutal week of what seemed like delay after delay and crushed dream after crushed dream, a small green light shone at the end of the dock- the Dead Space remake got a release date of January 27, meaning that it’s only half a year until we’re all screaming in space again. Not that anyone will hear us.
This is exciting for a number of reasons. First and foremost, seeing Dead Space return after so long is a cause for celebration, even if the original team behind it is sadly not at the helm. Secondly, it looks fantastic and is already capturing the spirit of the original while evolving the formula in clever ways, such as changing how Isaac’s infamously loud breathing works and letting it affect which dialogue plays in certain scenes.
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The most exciting thing, though, is how upfront, honest, and open EA Motive has been about every facet of Dead Space’s existence. Right from when it was first announced, Motive quickly set expectations by saying that it’s only for current-generation consoles, let there be no confusion on its status as a remake, and then quickly started showing off behind-the-scenes footage of the game.
That initial reveal was all the way back in July, but since then, we’ve already got a (hopefully) concrete release date, heard plenty about what the remake is aiming to do, and even seen gameplay footage of it. We’re still waiting on a full gameplay slice, but even that now has a planned date in October. EA Motive has been left to work on the game and show stuff when, and if, it wants to.
Those behind-the-scenes showcases are perhaps my favourite part of this whole thing. Almost immediately after being announced, Motive took to social media to show
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