Official Pokemon Squishmallows Revealed
The Pokemon Company is well known for its marketing partnerships, with Pikachu and dozens of other Pokemon being featured in product tie-ins over the years. The Pokemon plushie business, however, has largely been done in-house. The official Pokemon Center website features hundreds of different Pokemon plushies of every size. But The Pokemon Company isn't going to let that stop it from joining in on a trend. A new partnership between Pokemon and the incredibly popular Jazwares Squishmallows line of plushes has been announced.
The partnership between Pokemon and Squishmallows was officially announced by Jazwares brand manager Aaron Margolin as part of the Squishmallows booth at San Diego Comic-Con. A photo of the booth revealed two display pedestals with the new Pokemon Squishmallows under glass cases. The first Pokemon to get a Squishmallow is, of course, Pikachu. The second Pokemon and a big surprise choice is the spooky Ghost-type Pokemon Gengar.
Pokemon Fan Shows Off Impressive Plush Collection
The Squishmallows are a line of plushies with an egg-like shape that pitch themselves as «super soft» that are perfect for comfort and cuddling. The Pikachu plush will remind Pokemon fans of the early games when it was especially chubby and cute. Pikachu's ears and tail still stand out, as fans would expect. Gengar may be surprising, but it is a great pick due to its already rotund form. Its spiky ears and hair help give the plushie some character, too.
Margolin describes this as «Wave 1» of the Pokemon and Squishmallows partnership. It may be somewhat disappointing that the collaboration is kicking off with just two plushies given the near certainty of their popularity, but making clear that this is just the start of the
Read more on gamerant.com
