New PlayStation Stars loyalty program will award "select products" plus PlayStation Store funds and "digital collectibles"

gamesradar.com:

Sony will launch a new "loyalty program" called PlayStation Stars later this year to reward regular and avid players with points that can be spent on PlayStation Store funds and products as well as new "digital collectibles." 

Grace Ghen, vice president of network advertising, loyalty and licensed merchandise, announced the program in a PlayStation Blog post (opens in new tab). PlayStation Stars will be free to join, and members can earn rewards and points through "a variety of campaigns and activities" ranging from playing any game on at least a monthly basis to obtaining specific trophies or even being "the first player to platinum a blockbuster title in your local time zone." Blockbuster titles would presumably include the likes of God of War Ragnarok and other first-party headliners. 

PlayStation Plus apparently isn't required to join PlayStation Stars, but Plus subscribers who enroll will also automatically earn points which can be spent at the PlayStation Store on wallet funds or products. How many points you'd need to purchase, say, a new PS5 game, or whether such games will even be directly available for points, is uncertain. 

With PS Store funds apparently purchasable with points and "select PlayStation Store products" also available through a points catalog, it should be possible to purchase a game purely through this program, though it might take a while. That said, Chen notably says that the points catalog "may" contain PS wallet funds and store products, which suggests its contents may vary or are still up in the air internally. 

Digital collectibles with varying rarities will also be up for grabs, though the way to acquire and use these collectibles also remains unclear. 

"They are digital representations