Netflix Users Can Now Rate Content With 'Two Thumbs Up'

gamerant.com:

The internet has changed a lot in the past few years, and so has Netflix. However, as streaming becomes a more competitive industry, the company is rolling out a new feature that will let users give content a one or two thumbs up rating, depending on how much they like what they just saw.

Prior to 2017, Netflix featured a 1 to 5 star-based rating system that allowed subscribers to appraise content in a more nuanced way, however, that mechanism was dropped due to the company’s own judgment determining that it was too overwhelming for users. These types of metrics are crucial for business, as the simpler positive or negative reaction button was deemed as a better way to offer viewers more content and collect info that helps Netflix decide on what type of content it should invest in.

The Best Sci-Fi Series On Netflix (April 2022)

As a way to aid these efforts, Netflix will add the “two thumbs up” function so users can signal when they really enjoyed something. As reported by The Verge, this is so the service can continue to be “the place where it’s easiest to choose something to watch.” The company’s official statement indicates that there’s never been a wider selection of content to choose from, so Director of Product Innovation and Personalization Experiences Christine Doig-Cardet admitted this feature had been highly requested by users who felt the binary reaction was not enough.

In its earlier days, Netflix would even let users submit brief written reviews on their website that were accompanied by a star rating. However, that was scrapped years before the thumbs up or down method came to be. The new reaction button is now being rolled out and is already available on Netflix's browser, Smart TVs, and both mobile apps on