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Netflix's Blockbuster Offers Up First Hilarious Trailer

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05.11 / 08:25
Ubisoft UPS Microsoft Sony FIFA When Is a Game's Release Date Not a Release Date?
Call me an old crank if you must, but in my day a “release date,” also known as “day one,” was the day a game went on sale to the general public to buy and play for the first time. Want to buy and play it earlier than that, even if money is no object? Sorry, you can’t: it hasn’t been released yet! That’s literally what the word “unreleased” means. In recent years, though, that simple, seemingly uncontroversial concept has somehow been twisted to mean something else – namely, whatever a publisher’s marketing department wants it to mean. For the right price we can now buy and play certain games that publishers tell us – with a straight face, no less – won’t have their “day one” for several more days. This cynical toying with release dates, which have long been practically gamer holidays we get excited about and look forward to as our first chance to play a long-anticipated game, is manipulative and – in some – cases downright deceptive.
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