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NBA 2K23 cover athlete revealed - and there's four of them

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09.07 / 19:59
boxing Why the 2K23 WNBA Edition Matters for the Future
Since the NBA 2K franchise began in 1999, the idea of selecting a professional basketball player to star in the box art of each new iteration of the game has been hotly anticipated. Following Allen Iverson's five-year stint as the series' inaugural cover star, 2K has chosen a new star from the pool of the NBA's best players, past and present. From Derrick Rose to Giannis Antetokounmpo, Larry Bird to Zion Williamson, being the cover of NBA 2K's newest annual installment is high honor in the professional basketball world. It's also a proven move for 2K to sell more units — if a fan sees that their favorite basketball player is on the cover of the new game, they might be a little more willing to leave behind last year's edition and pay $70 for the new one.
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