MoviePass Revolutionized Moviegoing; MoviePass 2.0 Could Make It A Living Nightmare
When MoviePass first launched, it was a disruptive force in the movie industry. It seemed like such a ridiculous notion at the time, to be allowed to see unlimited movies in the theater for a low monthly subscription price. And while the service eventually crashed and burned--co-founder Stacy Spikes compared the company's fall to the Hindenburg disaster--it certainly changed the way people see films. The theater chains themselves began subscription services, the most notable of which is AMC's A-List service.
So when the story of MoviePass is written, it will be noted for that revolutionary idea. However, it'll also be remembered for its latest plan to gain notoriety, which is a terrifying nightmare of an experience, if it works anything like Spikes claimed at a relaunch event.
Relaunching this summer, MoviePass 2.0--which Spikes has dubbed it, even though this feels like at least the 20th reinvention of the service--will include a tiered pricing program (there are no details) that will target smaller independent and art house theaters, according to Variety. While that seems interesting, if not vague, what comes next drifts into downright creepy territory.
The new MoviePass will also allow users to earn «credits» for free movies by watching advertisements. In a way, it sounds almost as if MoviePass is using the freemium model, on top of its subscription pricing. Per the New York Post, the new system will assign different credit values to different movies. Higher-profile movies at prime times will cost most credits. You can offset that by watching ads to earn credits, on top of your subscription. But that's where it begins to raise alarms.
To make sure you are actually watching the ads, Spikes claims the service will track
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