Mobile gaming ad spends have been increasing dramatically. This, in part, could be attributed to the pandemic which led to a massive spike in the gaming ecosystem.
Even with the pandemic almost coming to a halt, advertisers are satisfied with their results. The higher audience attention and engagement has offered better experience to users.
The findings were shared by InMobi, a provider of marketing and monetizing technologies. Also Read — Chinese mobile firms plan to set up plants elsewhere amid India crackdownInMobi released the findings of its latest Mobile Game Advertising 2022 report for India.
The report suggests that 75 percent of brands have been advertising on mobile game apps for more than a year, which has led to a two-fold increase in gaming ad spends since the pandemic.Read more on bgr.in