Mitchells vs The Machines Writer Asked Hasbro For Furby Rights 7 Times
The Mitchells vs The Machines co-writer asked Hasbro seven different times whether they could use Furbys in their movie. The Netflix and Sony collaboration released in November 2021 and has since been receiving awards and nominations, including an Annie Award for Best Animated Feature Film. The movie follows young Katie Mitchell as she is about to attend film school. After a few plans change, Katie is forced on a road trip to her new school with her parents, younger brother, and pug. Meanwhile, a robot uprising is in the works.
Director and co-writer Michael Rianda became well known for his previous work on the adventure animation series, Gravity Falls. The Mitchell family is loosely based on Rianda's own family and technology-averse father. One of the best twists in the movie is the family pug's resistance to all facial and body recognition by the robot uprising, giving his bread-loaf body the God-like powers of anonymity that breaks the software of every robot he meets.
Related: The Mitchells vs. The Machines Follows A Toy Story Easter Egg Trend
In an interview with Joe.IE, Rianda explains how persistent he had to be before Hasbro finally agreed to allow Furbys into the movie. The toy cameo happens later in the movie, revealing an evil Furby at the heart of the robotic uprising. Rianda explained that the Mitchells writers and animators had their hearts so set on a Furby reveal that he kept returning to his phone to try and make contact with someone at Hasbro. Luckily, Rianda's persistence paid off and made for an even funnier flick. Read Rianda's full quote about the process below.
«That was how we originally wrote it, we were laughing and saying 'This is going to be amazing!' And then the producer was like 'This is
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