Tired of struggling to buy a new graphics card on launch day? Nvidia is piloting a new program to sell its GPUs directly to consumers through email invites.
Nvidia kicked off the program on Thursday morning by sending some lucky users invites to buy the newly launched RTX 4090 graphics card from Best Buy.
In a forum post(Opens in a new window), Nvidia explained: “We know it’s often challenging to purchase a new product close to launch date for a variety of reasons. Today, we’re testing a program we call verified priority access—which will give a limited number of GeForce gamers and creators an opportunity to purchase a GeForce RTX 4090 Founders Edition graphics card.”
The company is testing the program in the US and several European markets including the UK, Germany, and France. One GPU and console restock expert on Twitter, @CameronRitz(Opens in a new window), was among those who received the invite on Thursday.
The email invite(Opens in a new window), which was sent at 9:08 a.m ET, says Nvidia is offering a chance to buy the Founders Edition RTX 4090 through its GeForce Experience app, which is used to download the latest drivers for its graphics cards. All the user has to do is log into the app, and check a special “Redeem” section for a link to buy the RTX 4090 from Best Buy. The invite also mentions it will expire in four days, on Oct. 17.
It’s unclear how Nvidia is selecting which customers receive the invite. The company didn’t immediately respond to a request for comment. But Nvidia is likely leveraging its GeForce Experience app—which can also determine which GPU is installed on a PC—to help it find customers willing to pay $1,599 for the RTX 4090.
“My guess is they know you’re an existing owner via
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