Microsoft seeks to explain its own admission Xbox Game Pass lowers base game sales
Microsoft has issued a statement in response to its own admission that titles entering Xbox Game Pass sell fewer copies in the 12 months following their addition to the service.
Yesterday, GamesIndustry.biz highlighted a line from the UK Competition and Markets Authority's provisional report on Microsoft's attempted Activision Blizzard takeover, published last week, in which Microsoft stated that a title's inclusion in Game Pass resulted in a subsequent decline in base game sales.
«Microsoft… submitted that its internal analysis shows a [redacted] percent decline in base game sales 12 months following their addition on Game Pass,» the CMA stated.
The claim appears to contradict a previous statement by Xbox boss Phil Spencer back in 2018, where he said that titles like Forza Horizon 4 coming to Game Pass lead to increased sales of the game — not fewer.
Here's that previous quote in full:
«When you put a game like Forza Horizon 4 on Game Pass, you instantly have more players of the game, which is actually leading to more sales of the game,» Spencer said in 2018. «You say, 'Well isn't everyone just going to subscribe for $10 and go play this thing?' But no, gamers find things to play based on what everybody else is playing.»
Spencer does not appear to be talking about in-game sales here, or overall revenue from a title — which could certainly be boosted by its inclusion in Game Pass and its exposure to a wider audience.
Eurogamer contacted Microsoft for an explanation of its admission, and asked if circumstances had changed.
«Xbox Game Pass offers gamers and game creators more choice and opportunity in how they discover, experience, and deliver games,» an Xbox spokesperson told Eurogamer in response today. «For gamers,
Read more on eurogamer.net
