Microids opens Berlin office as "logical milestone" in international development plan
Marie Dealessandri
Features Editor
Thursday 19th May 2022
Microids
French publisher Microids has announced the opening of a new office in Berlin, Germany.
It will be headed by Julien Renzaho as MD of Microids Germany, formerly executive VP of sales and business development.
The aim of this new representative office is to strengthen the publisher's links with German studios and distributors, and "amplify its activities at a local level," Microids CEO Stéphane Longeard told GamesIndustry.biz.
He explained that Germany made sense for the publisher for various reasons, including for the country's historical interest in PC games, which also happens to be the market Microids has historically targeted with its IPs, such as Syberia.
"In that way, this territory really resonates with Microids' history and DNA," Longeard said. "Additionally, people from German speaking countries -- what we call GSA, meaning Germany, Switzerland and Austria -- are very familiar with some of the IPs or the genres we usually work on.
"For instance, Asterix & Obelix is almost as famous in Germany as [it is] in France or Belgium. GSA players also have a keen interest in adventure games, so that fits very well with our publishing strategy [with] titles like Syberia or the Agatha Christie games, to name a few recent releases.
Microids Germany MD Julien Renzaho and CEO Stéphane Longeard
"Opening a new office in Germany also marks a logical milestone in our international development plan. GSA countries represent our second biggest market in Europe after France, both in terms of revenue and volume. Our numbers confirm the interest GSA players have in our games, as for [the past] five years we've seen an average annual sales increase of about 30 [to] 35% there."
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