Ludwig announces launch of new company called Offbrand dedicated to helping streamers organize events

sportskeeda.com:

Ludwig Ahgren took to Twitter to announce his new endeavor, Offbrand, a company that he and fellow streaming personalities including Atrioc, Stanz, and Nick Allen are starting. The organization will be designed to help other content creators organize big events.

Ludwig's rise on Twitch was notably a direct result of an event he organized, albeit on a much smaller scale. His month-long subathon stream back in 2021 helped him expand his viewership exponentially and he hasn't looked back since. However, with Offbrand, the streamer appears to be looking beyond his career as a content creator.

The YouTuber made waves back in July when he concluded his popular trivia game show Mogul Money with a live performance organized in the YouTube Theater in Hollywood. The event was showcased in front of hundreds of fans.

His love for game shows, events and an inclination to diversify his content through talk shows and social commentaries on his secondary channel, Mogul Mail, are a testament to his talent for organizing events. And according to The Washington Post's article about Offbrand, he wants to keep pursuing it even after he stops streaming.

Taking a practical stance that a career in content creation is more often than not very unstable, Ahgren said:

Ludwig continued by explaining that when he does become too old for Twitch and YouTube, he wants to help other streamers, rather than retire from the streaming industry:

The idea of helping fellow streamers and content creators in the industry as veterans in the field is also reflected in Offbrand's marketing. The home page that greets users comes with the tagline:

Ludwig, Atrioc and other partners of the company have a lot of experience in the streaming industry, having made huge