Liv raises $8.5M to enable easy streaming for AR and VR creators
GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. Reserve your spot here!
Liv has raised $8.5 million for its platform that enables augmented reality and virtual reality content creators to record and livestream themselves inside their favorite games and apps.
Bitkraft Ventures led the round with participation from Sony Innovation Fund, Amazon Alexa Fund, Credo Ventures, Samsung Next, and Olive Tree Capital. Angel investors including Dave Wu, partner at Maveron also participated. The funding will be used to invest in a creator and developer fund and grow the team, with the company actively hiring across engineering, design, operations, marketing, and community management.
Liv wants to revolutionize the VR streaming and content consumption experience by enabling creators to share their adventures inside VR and AR games with their fans in real-time, either as their real selves (commonly referred to as mixed reality capture, or MRC) or as their favorite avatar (commonly referred to as Vtubing).
VR app developers integrate the Liv software development kit (SDK) to unlock a suite of capture tools and technologies for their users, generating video content for their apps. Since 2018, Liv’s creators have driven over 3.5 billion views to their content. Dr. Doom started the work in 2016 and he started the company in 2017.
IAB PlayFronts 2022
Join developers, ad tech partners and leaders from streaming platforms as they demonstrate, live from NYC, the creative opportunities within the gaming and esports landscape. The event goes live next week, don’t miss your chance!
AJ “Dr. Doom” Shewki, cofounder and CEO of Liv, talked to me in an interview about the early days.
“Back then this wasn’t really
Read more on venturebeat.com
