Kippo 2.0 pivots gamer dating app to the metaverse
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Kippo opened its dating and social community for gamers in September of 2019. And now it is pivoting to turn its experience into a metaverse application.
With Kippo 2.0, players can still continue with the dating part. But they can also now immerse themselves in building out a home and meeting with other people in the social spaces inside the app.
Kippo hopes this immersive app will set itself apart from other social apps on the market, said Kippo CEO David Park, in an interview with GamesBeat. The metaverse is the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.
“Every year, we want to 10X Kippo, and we said this before all the metaverse stuff started floating around the internet,” Park said. “One day, I expect Kippo to be like an immersive world like a MMORPG (massively multiplayer online role-playing game), where you have your avatar interacting with people through your avatars.”
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He added, “This is an environment that gamers understand. They don’t call it the metaverse. It is called video games. It was an idea we had for a long time and we started building it early this year.”
Kippo has grown to 180,000 monthly active users. About 30% of Kippo users utilize the app for meeting friends, which is a high percentage compared to other dating apps on the market. With that statistic, Kippo wanted to create an experience that caters to a platonic or
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