Kanye West’s new mobile app caps off his peculiar history with video games

digitaltrends.com:

Kanye West (now known as Ye) is one of those celebrities that has a penchant for controversy and unpredictability. He crashed Taylor Swift’s acceptance speech for her Best Female Video award at the 2009 MTV Video Music Awards, pivoted to gospel music, attempted to run for president with Elon Musk as his political advisor, harassed Pete Davidson on social media for dating ex-wife Kim Kardashian after their divorce, and strangely enough, developed a video game. His fashion company Yeezy Gap and Balenciaga released a new mobile game to promote his new fashion line, to the surprise of fans.

In this untitled game, you set the skin tone and gender of your avatar, select any outfit from the Yeezy Gap Balenciaga clothing line ranging from a jumpsuit to a Gap hoodie with boots, and soar above the sky, swaying your phone left and right to collect as many doves as you can to stay afloat without falling back down to the post-apocalyptic landscape. It’s pretty straightforward, but notably weird. Not only does this game lack a title, but the mechanics build upon the premise of Only One, an unreleased iOS game based on his song of the same name with Paul McCartney in which Kanye’s late mother, Donda West, ascends to Heaven.

Tying this simple, post-apocalyptic mobile game into the latest fashion line may seem like an excellent marketing strategy in the eyes of stakeholders, but in practice, it’s an underwhelming culmination of Kanye’s long and weird saga through the games industry.

Kanye initially wanted to develop video games instead of producing music in some way, shape, or form. According to GameRant, he attempted to create a Mario-style game at the age of 12. The contents of the game were sexual in nature, which would surely have