Along’s new mobile app lets creators record ‘infinite length’ video collabs

techcrunch.com:

All major social networks including Instagram, TikTok, and Snapchat have their own take on how collaborations should work. But most of these features have constraints like time limits and the number of creators included in a clip. A new app called Along wants to remove all these restrictions to allow infinite-length collaboration videos with multiple creators.

The app is based on the concept of infinite videos called “tapes.” A creator can start a tape by recording a clip and later add as many clips as they want. They can also enable collaboration for a tape, so other creators can add their own videos on a similar theme. Once the original poster approves these collaborations, they’re added to the tape.

The idea is similar in a way to the “Add This” feature that Meta recently rolled out to its short-form video offering, Reels. Except in this case, users are collaborating on a video “tape,” curated by the original poster, not simply contributing to a trend page.

Along says it’s targeting the new app toward creators who often want to collaborate with their viewers.

Though the app is invite-only for now, TechCrunch readers can access it first here: https://along.video/invite/techcrunch.

Image Credits: Along video

While watching a tape, users can move between individual clips by swiping left or right. They can also move to the next tape by scrolling down the vertical feed — just like on TikTok or Reels.

If they tap on the “clips” bar at the bottom of the screen, they’ll can access a table of contents that allows them to easily hop to a particular section. This is useful if someone is following a creator posting travel vlogs every few days. If users have seen the earlier clips, they can directly skip to the latest clip, for example.

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