J.J. Abrams Making Live-Action Hot Wheels Movie With Warner Bros.

gamerant.com:

Movies based on toys are all the rage these days, so it comes as no surprise that J.J. Abrams' Bad Robot announced it would produce Mattel and Warner Bros.' Hot Wheels movie.

According to the kinds of people who count these things, the Retail Tracking Service, Hot Wheels reigns supreme as the best-selling toy in the world with over 8 billion of the little die-cast beauties sold, all based on the original idea of Elliot Handler, who made the first ones out of his California garage over half a century ago. And that’s aside from all the collabs the Hot Wheels brand has made over the years with various movies, shows, cartoons, video games, and even fashion houses in the forms of recreated vehicles (like Batmobiles or the DeLorean from Back to the Future) or specialized paint jobs.

Related: Toy Story 3 Star Didn't Know The Ending And Was Shocked When They Watched It

Hot Wheels is 54-years-old and Mattel bills it as the world’s biggest car-culture brand, so making a movie out of the property with Warner Bros. seems like a no-brainer. Zipping into production, Abrams is going to help open up the Hot Wheels garage on the big screen. “As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations," Mattel films exec producer Robbie Brenner said. He went on to elaborate on how excited everyone was to have Bad Robot along to help translate a series of little metal cars into something with an actual story, and that they expected the property to be thrilling.

“Growing up, Hot Wheels were more than just cars, they were vehicles for our imaginations.” Peter Dodd, Vice President of Production, Warner Bros. Pictures said. «Today, we at Warner Bros. are thrilled to bring that