Intel plunges into consumer and datacenter GPUs amid market uncertainty
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Cloud gaming did not have its greatest week this week as Google decided to shut down its cloud gaming service Stadia by January.
But as it did so, the company said its service had proven itself over the past few years, and it would continue providing that technology. On top of that, other rivals such as Nvidia’s GeForce Now, Microsoft’s Xbox Cloud Gaming, and Amazon’s Luna are carrying on with their own services.
That’s encouraging to Jeff McVeigh, vice president and general manager of Intel’s Super Compute Group. The company has launched its new datacenter graphics processing units (GPUs), dubbed the Flex Series. I talked with McVeigh about this at the Intel Innovation event this week. He sees new markets, like providing cloud gaming to hotel rooms so gamers can play while they’re traveling.
Intel is rolling out GPUs for the datacenter and its $329 Intel Arc 770 for mid-range gaming computers as well. Its timing isn’t the greatest, as there is a glut of GPUs in the market now thanks to a sudden crash in Chinese market orders, a crypto crash and changes to mining, and a general global economic slowdown.
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Still, McVeigh is optimistic about the future and Intel’s long-term plans to battle Nvidia and Advanced Micro devices in both datacenter and consumer graphics markets. McVeigh’s role is to focus on the high-performance computing and datacenter markets, where the success of applications such as cloud
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