InMobi acquires Quantcast Choice to adapt to privacy regulations

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InMobi, a leading adtech and digital marketing firm, has announced the acquisition of Quantcast Choice, a platform for digital privacy.

Quancast Choice is a consent management platform (CMP) designed to assist mobile game and app publishers in complying with the rapidly evolving global privacy regulations. The price of the acquisition wasn’t disclosed.

This strategic move emphasizes InMobi’s dedication to enhancing its privacy management platform for mobile app and web publishers, empowering them to navigate the complex privacy landscape seamlessly.

As privacy regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) continue to evolve, platforms like Quantcast Choice have become essential for publishers to ensure compliance and maintain advertising revenue. The absence of a reliable CMP often leads to missed opportunities for publishers, as many leading demand partners require the use of a CMP that supports the latest privacy standards set by the Interactive Advertising Bureau (IAB).

“InMobi has always been at the forefront of building solutions that assist brands and publishers in navigating the complex global privacy landscape. This acquisition allows us to bring the power of a proven world-class CMP into the in-app ecosystem, where the challenges remain enormous and unresolved,” says Kunal Nagpal, chief business officer at InMobi Advertising, in a statement. “Quantcast Choice is a gold standard for thousands of web