I'm Already Sick Of The Multiverse
It's fitting that a genre that gave us a movie called Everything Everywhere All At Once would soon live up to that title's suggestion of ubiquity. It doesn't matter what your preferred medium is: in games, at the movies, in animation, and elsewhere, the multiverse is inescapable.
From the MCU's biggest tent-poles, like Spider-Man: No Way Home and Doctor Strange in the Multiverse of Madness, to mid-budget indies like EEAAO, the multiverse has captured Hollywood's imagination. In video games like Ratchet & Clank: Rift Apart, MultiVersus, and Pokemon, characters from disparate universes are coming together to do battle. But, it's animation that kickstarted the trend. 2018's Spider-Man: Into the Spider-Verse set a template for what the multiverse could mean creatively and financially, bringing together different Spider-Men, Spider-Women, and Spider-Pigs from various universes to confront a singular threat.
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Spider-Verse was successful, raking in over $375 million worldwide on a $90 million dollar budget. But, when the MCU looked to ape its formula in the Marvel big leagues, it focused on the financial potential of the film's conceit, rather than the dazzling creativity on display. How wild would it be to bring all the actors who have played live-action Spider-Man together in one film? How much money could a movie that targeted the nostalgia of Gen X and Millennials within the framework of the most popular Gen Z franchise make? A lot it turns out. Spider-Man: No Way Home, which brought three generations of Spider-Men together through the magic of the multiverse, made nearly $2 billion worldwide.
The multiverse is so popular because, while many C-suite
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