Hulu partners with Xbox to bring PC Gamers free games in a bundle deal

techcrunch.com:

Hulu and Xbox have announced a partnership deal that gives existing U.S. Hulu subscribers three free months of PC Game Pass as part of the Hulu “Friends with Benefits” initiative. The move to target gamers follows Netflix’s entry into the gaming market, where the streamer has made a number of ad-free mobile games a part of its subscription service.

Hulu and Xbox’s offer is a limited-time deal, however — not a new gaming initiative. The companies said this current offer is redeemable until July 23, 2022, and is only valid for PC Game Pass, not Game Pass Ultimate. It also may only be redeemed by Hulu subscribers in the U.S. who are to new Game Pass.

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This appears to be the first time Hulu has done this type of deal with a gaming company. Xbox worked with Disney’s other streaming service, Disney+, in 2020, offering Xbox Game Pass Ultimate subscribers one free month of Disney+.

Hulu wrote in a statement, “At Hulu, every decision we make starts with the viewer. We do this through the stories we bring to life, and by giving Hulu subscribers the opportunity to engage with their favorite shows, films and brands through select perks and activations, including the ‘Hulu Friends with Benefits’ initiative, Hulu’s way of thanking you for simply being a fan—because that’s what friends are for.”

Normally, PC Game Pass costs $9.99 a month, so this offer is a chance for PC gamers to try out over 100 different games, including titles such as “Minecraft,” “Microsoft Flight Simulator,” “Forza Horizon 5,” “Halo,” as well as access to EA Play games like “The Sims 4,” “It Takes Two,” and “Star Wars Jedi: Fallen Order.” PC Game Pass also gives access to many new games the same day they release at retail. Xbox said in its