Apple Inc.'s long-anticipated mixed-reality headset is an ambitious attempt to create a 3D version of the iPhone's operating system, with eye- and hand-tracking systems that could set the technology apart from rival products.
The roughly $3,000 device, due later this year under the likely name of Reality Pro, will take a novel approach to virtual meetings and immersive video, aiming to shake up a VR industry currently dominated by Meta Platforms Inc. It's a high-stakes gambit for Apple, which is expanding into its first major new product category since releasing a smartwatch in 2015, and the company needs to wow consumers.
Apple is pushing into an uncertain market with a premium-priced product. The company's 1,000-person-plus Technology Development Group has spent more than seven years on the project, and Apple is counting on it to become a new revenue source — especially with sales growth poised to stall this year.
But virtual reality has proven a challenge for the biggest titans of technology. Though some projections have the industry topping $100 billion by the decade's end, headsets are still seen as niche items — and Meta has lost billions on its efforts.
Apple's goal is to bring something new to the table. The eye- and hand-tracking capabilities will be a major selling point for the device, according to people familiar with the product, which is expected to cost roughly twice the price of rival devices. Its core features will include advanced FaceTime-based videoconferencing and meeting rooms.
The headset also will be able to show immersive video content, serve as an external display for a connected Mac, and replicate many functions of iPhones and iPads.
Here's how it will work: The headset will have several
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