Gwyneth Says Kourtney Kardashian Didn't Copy Her Wellness Brand
Kourtney Kardashians' Poosh wellness brand was compared to Gwyneth Paltrow's Goop from the moment it launched, but luckily, the actress says that The Kardashians star did not copy her. The Academy Award winner launched Goop in 2008 as a weekly newsletter, but it has since reached greater heights. The Goop website offers articles and advice on beauty, health, style, recipes, and more. In 2020, Netflix premiered a series starring Gwyneth called The Goop Lab. The show follows the actress and her team as they look into wellness topics like psychedelics and energy work. A year later, the streaming site premiered Sex, Love & Goop. The brand had also faced a lot of criticism from those who believe it promotes dangerous and unproven claims about health.
In 2019, Kourtney shared a nude photo of herself sitting on her bathroom counter on Instagram with the caption «Coming Soon.» Thus, Poosh was born. The brand is the Kardashian version of Goop and was named after Kourtney's daughter Penelope, whose nickname is Poosh. The website offers similar topics to Gwyneth's but also has a section on motherhood and exclusive inside scoops on the Kar-Jenners. The Poosh YouTube account offers exercise videos, skincare advice, and even an interview with Kris Jenner on how to be a boss. Kourtney's been very open about her clean eating routines and even forced her son Reign to eat a salad he didn't want on a recent episode of TheKardashians.
Related: Why Kourtney Kardashian's IVF Journey Has Been So Hard For Her
Though the similarities between Goop and Poosh are hard to ignore, Gwyneth doesn't believe the world should compare the two or accuse Kourtney of copying her. A fan asked the actress in an Instagram Q & A, «are you upset poosh copied you,»
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