GTA 6 Diverts Attention From Problem - Take-Two Bet $12 Bn on Zynga, Just as Mobile Games Fell

tech.hindustantimes.com:

Excitement over the upcoming release of Grand Theft Auto 6 (GTA 6) is letting publisher Take-Two Interactive Software Inc. deflect investor attention from a big problem: its $12 billion foray into the shrinking mobile-games business.

With just a small presence in the fastest-growing segment of video games — titles played on smartphones — Take-Two splurged last year on Zynga, known originally for Facebook games like FarmVille and Words With Friends. It was the biggest deal ever in video games and boosted revenue from mobile titles to half of Take-Two's $5.3 billion in annual sales.

Unfortunately for Take-Two and longtime Chief Executive Officer Strauss Zelnick, the deal closed just as the mobile-games business was heading into a downturn. With the end of Covid-19 restrictions, consumers who had embraced casual games during the pandemic turned to other diversions. At the same time, Apple Inc. built new privacy features into its software that made it harder for Zynga to attract new players.

“They closed the deal, and the mobile industry spent the next 18 months correcting,” said Doug Creutz, an analyst at Cowen Group who nonetheless recommends buying Take-Two shares because of its other titles, including prospects for GTA VI.

Since the spring of 2022, sales from Zynga's five highest-grossing games have fallen 23%, according to researcher SensorTower. It's part of a broad decline in the $90.4 billion mobile games market that began in 2021 and is expected to let up starting next year, according to researcher NewZoo. Based on Take-Two's own estimates, Zynga will finish this fiscal year with sales down about 5% from 2021.

Zynga's pipeline offers little encouragement. After putting out an average of seven games a year over the last