It certainly feels like a strange timeline to be in when one of the most anticipated movies of 2023 is Greta Gerwig's Barbie, a take on the classic Mattel toy that is (presumably) for an adult audience rather than the usual target of young children. With a star-studded cast and a visual aesthetic that is, judging from the set photos, going to be bright and unique — not to mention the nostalgia factor it already has going for it — the film has all the makings of a hit. There have really been no plot details released yet, so there aren't many clues as to what the movie will actually be about, or how exactly it's going to tell a Barbie story.
Barbie as a franchise already has a precedent with movies, of course. The animated Barbie movies released in the early 2000s and onward (even to present day) were classics for anyone growing up in that generation, and for many, their impression of Barbie has more to do with those movies than the dolls themselves. However, an older generation might mainly know Barbie from the way the toy line was marketed, which is very different. This is a trap that the new Barbie movie might fall into, and it would actually benefit them to take more inspiration from the animated Barbie movies that already exist.
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All of this is just speculation about the Barbie movie's plot, since nothing official has been released, other than a few photos from the set. However, if recent media trends are anything to go by, there is a chance that the intention behind Gerwig's film could be to make a more edgy or satirical Barbie story. There is probably an instinct to go in this direction, because of the assumption that the audience won't take a
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