Google's Sundar Pichai, Facebook's Mark Zuckerberg OK'd alleged illegal deal?
Top bosses of Google and Facebook were directly involved in approving an allegedly illegal 2018 deal to cement their dominance of the online advertising market, US court documents revealed Friday. The records, part of an anti-trust lawsuit by a coalition of US states targeting Google, make serious allegations against Big Tech giants long accused of holding monopolies.
According to the states' accusations, the online search colossus sought to oust competition by manipulating ad auctions -- the ultra-sophisticated system that determines which ads appear on web pages based on the anonymized profiles of internet users.
The legal documents filed in a New York court clearly refer to Sundar Pichai, chief of Google's parent firm Alphabet, as well as Facebook executive Sheryl Sandberg and CEO Mark Zuckerberg -- even if their names were redacted.
"Google CEO Sundar Pichai also personally signed off on the terms of the deal," the suit said.
The documents note that the economic terms were emailed to Facebook's CEO and he was advised: "'We're nearly ready to sign and need your approval to move forward.'"
It was the third time the suit was amended, and did not list Facebook or its parent company Meta as defendants.
"Meta's non-exclusive bidding agreement with Google and the similar agreements we have with other bidding platforms, have helped to increase competition for ad placements," a spokesperson said in reply to an AFP inquiry.
"These business relationships enable Meta to deliver more value to advertisers while fairly compensating publishers, resulting in better outcomes for all."
Google, which has adamantly denied manipulating the digital ad market, referred AFP to a 2021 blog post in which it vowed to defend itself in court against a
Read more on tech.hindustantimes.com
