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Google’s 2022 PC & Console Insights Report highlights what’s important to players

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By Kathy Fang, the Product Marketing Manager at Google for Games. The ways in which players around the world discover and play games are ever-changing.

With a wide variety of different discovery channels, tools to gauge interest, and current trends worth pursuing, it can be hard to know which path to take, and how to do so efficiently.

Luckily, Google for Games is creating a series of four insights reports to help game developers choose the right path and make informed decisions.

The first 2022 Mobile Insights Report focuses on insights for mobile players across the game development lifecycle. The second 2022 PC & Console Insights Report features insights for PC & console players, a group that we’ve found to have differing behaviors, preferences, and motivations as it relates to games in comparison to their mobile counterparts.

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