Google’s 2022 PC & Console Insights Report highlights what’s important to players

pcgamesinsider.biz:

By Kathy Fang, the Product Marketing Manager at Google for Games.

The ways in which players around the world discover and play games are ever-changing. With a wide variety of different discovery channels, tools to gauge interest, and current trends worth pursuing, it can be hard to know which path to take, and how to do so efficiently. Luckily, Google for Games is creating a series of four insights reports to help game developers choose the right path and make informed decisions.

The first 2022 Mobile Insights Report focuses on insights for mobile players across the game development lifecycle. The second 2022 PC & Console Insights Report features insights for PC & console players, a group that we’ve found to have differing behaviors, preferences, and motivations as it relates to games in comparison to their mobile counterparts.

Let’s dive into some critical takeaways and what you need to know from the Google for Games PC & Console Insights Report.

Overall, we’re seeing PC & console players engaging more closely within game communities, spending more money on in-game content, and interacting more with industry trends and features than mobile players. Below is a snapshot of the relevant insights across the two reports:

The report also surfaces localisation and diversity, equity and inclusion (DEI) as two essential pillars from which to build upon when designing games. 63 per cent of global PC & console players believe that it’s very or extremely important that the games they play are localised to their country or region. This figure is largely driven by Brazil and APAC, with 81 per cent and 70 per cent of respondents sharing that same sentiment respectively.

These statistics underscore the importance of game localisation