Games Workshop made £25 million from videogames last year, and a dozen more titles are on the way
pcgamer.comGames Workshop, the UK-based company behind the Warhammer products, has released its yearly financials(opens in new tab) and discussed its ever-increasing presence in videogames. The Warhammer brand is not so much the company's bread-and-butter as the entire contents of the pantry, and while its core business remains miniatures and its own products, it is now involved in a huge number of licensing deals to make videogames.
The financial year saw six new Warhammer games, four on PC / console, one VR, and one mobile: the two Games Workshop especially highlighted as «launches of note» were Total War: Warhammer 3(opens in new tab), and Warhammer 40,000: Chaos Gate(opens in new tab). This contributed to the company's overall licensing revenue increasing from £11.7 million in 2020/2021 to £28.0 million in 2021/2022, which is put down to «a high level of guarantee income on multi-year contracts signed in the year», which was £15 million against 2021's £4.3 million.
That income splits as follows: 83% PC and console games, 7% mobile and 10% 'other'. So about £25.2 million of the licensing money is videogames.
Which is obviously a lot of money but, to put that in context of Games Workshop overall, the core business of miniatures, retail, online sales and all its other in-house products made £391.5 million over the same period. So videogames are an ever-more-important part of GW, but still a relatively small part of the overall picture.
The financials also make special mention of Space Marine 2, announced last year(opens in new tab), «which has been the most consistently requested game since the first game came out in 2011. Fan response [to the announcement] was overwhelmingly positive.»
The statement goes on to say that Games
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