Ford F-150 truck, 2nd only to iPhones in sales, set to turn EV; see how it will cut carbon emission
As the top-selling model line in the U.S. for 40 years, Ford Motor Co.’s F-Series pickups hold special weight in the auto ecosystem. The lineup, led by the F-150, generates more than $40 billion in annual revenue. Only one other U.S. product—Apple Inc.’s iPhone—tops F-Series sales.
Given this, Ford’s decision to electrify the F-150 stands as one of the boldest strategic decisions in 21st century business. An electric F-150, more than any other vehicle, will persuade rural America to go green, leading the way for almost every automaker that finds itself challenged by the electric transition.
When now-Chief Executive Officer Jim Farley announced plans in early 2019 to sell an electric version of the F-150 — later called Lightning — he forced the hand of almost every boss in the business. Within months, several rivals—including General Motors, Stellantis, and Tesla—announced a parade of electric trucks and SUVs. “If Ford can pull this off, they’ll move the entire electric vehicle market,” says Dan Albert, automotive historian and author. “This is a cultural moment for America.”
Regardless of how many F-150 Lightnings make it off the lot, the truck arguably already has accelerated the adoption of electric vehicles in both the supply side and the demand side.
“This vehicle is a test for adoption of electric vehicles,” Farley said when the truck was unveiled last May. “We should all watch very carefully how this does.”
Electrifying cars, especially SUVs and pickups, will help the U.S. reach its goal.
2022 First deliveries of the F-150 Lightning are expected in April or May. Ford has 200,000 reservations.
2026 Date Ford set to reach annual EV production of 2 million.
2030 Goal leading automakers set for 40%-50% of new-vehicle sales to
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