"Fighting games would benefit from a lot more coverage": X1 Esports' CEO Mark Elfenbein discusses his org, esports, and future plans
X1 Esports has been making major moves in the world of esports and gaming, as they have recently made two huge acquisitions. They acquired gamer influencer management firm Tyrus and ShiftRLE, which is a news outlet for Rocket League.
In a recent interaction with Sportskeeda’s Jason Parker, X1 Esports' CEO Mark Elfenbein discussed the acquisations, the games that need could use more coverage, and more.
Q. First of all, thanks for taking the time to speak with us. For those who aren't familiar, how would you describe X1 Esports?
Elfenbein: X1 is a diversified video games and creator economy holding company that owns assets in esports, video game online media, and influencer talent management services. X1 is a public company on the Canadian Securities Exchange trading under the symbol CSE: XONE
Elfenbein: I had previously been involved with and co-founded one of the original Esports / pay to play gaming companies called Fun Technologies, which was a public company in Canada and traded under the symbol FUN, and was eventually sold to Liberty Media for $484M.
As the video game industry has continued to reinvent itself over the years, I see X1 effectively as a remix of FUN with updated assets and in an environment where esports is gaining a lot of global traction.
Elfenbein: We absolutely do – especially in Rocket League, which does not have a third party fan home for content such as player interviews, video highlights, fantasy sports, etc (effectively an ESPN for Rocket League, which is what we envision for Shift). Rocket League has a very large global community of 90 million monthly players.
Elfenbein: We were able to hedge off this concern on Day 1 of announcing the Shift acquisition, as Shift, who has a very loyal following,
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