FIFA Will Be Working With Other Developers After Split from EA
As the year continues with FIFA 22, it is now clear that the EA brand associated with the beloved soccer franchise will be a thing of the past. The partnership between the two entities is officially done, as Electronic Arts officially ended its deal with FIFA in order to focus on rebranding for a new soccer title.
It's a move that has been speculated for months, and rumors circulated following FIFA's demands of $1 billion from EA every four years to retain the FIFA brand. A title change was in the air at the same time, with EA Sports FC becoming trademarked by the company ahead of any confirmation of a partnership ending.
EA Trademark May Reveal New Name for FIFA Franchise
As EA Sports transitions to a new era of soccer gaming, FIFA is striking its own chord by seeking new third-party developers to work with. Rumors are coming to the surface that FIFA plans to work on future soccer games, along with other non-simulation games, with some already in the works and set for an announcement in the third quarter of 2022. While the high-price tag to retain the FIFA brand is ultimately the issue that created the rift between the two companies, FIFA president Gianni Infantino promises that the new brand of soccer gaming that will likely take the world by storm will contain the FIFA brand.
Alongside the plans for multiple non-simulation projects out of FIFA, it has also granted EA a short-term extension to launch a new FIFA 23 title later this year, which plans to feature both the men’s and women’s FIFA World Cup competitions at the same time. EA has also claimed it has deals in place with the English Premier League and UEFA for future installments of its EA Sports FC branding. The new extension with EA SPORTS grants rights for the
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