A study of UK game sales over the last 27 years reveals Call Of Duty is the country’s second favourite franchise, with Mario in third place.
If you ask any random person to guess the two most successful video game franchises in the UK they would almost certainly say FIFA and Call Of Duty. Grand Theft Auto would also be in there somewhere, but new data reveals that it’s only the country’s fourth favourite.
The Top 30 list below covers all physical sales from 1995 to the present day, which adds up to 50 separate games for FIFA (including standalone World Cup titles and spin-offs like FIFA Street) and FIFA Manager). The first ever entry was FIFA International Soccer in 1993 on the Mega Drive.
Call Of Duty started in 2003 and has seen 32 entries since then, with at least one new game every year. Despite the UK being one of Nintendo’s weakest international markets the sheer volume of Mario games put it in third place, with chart tracker GfK counting 109 games, including the likes of Mario Kart, as belonging to the same franchise.
That means that despite Grand Theft Auto 5 being the best-selling boxed game of all-time, by a considerable margin, the franchise as a whole has had to settle for fourth place. That’s in part because there’s so few individual titles and also because Grand Theft Auto 5 is by far the most successful, accounting for 40% of overall sales.
Although the top four franchises are all originals the fifth is Lego, which up until recently saw multiple new releases every year.
11 of the 30 franchises involve an outside licence (technically including FIFA – although perhaps not for long), with Star Wars at number six and Marvel at number 13. And that’s despite a relative paucity of games based on either franchise in
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