FIFA & EA's Partnership Is Officially Finished, Replaced With Sports FC
After months of speculation, EA has finally announced that it will be ending its partnership with FIFA, branching out into a new soccer game series titled EA Sports FC. The news follows a long period of rumors, leaks, and suggestive statements from the games company, with EA's CEO stating that the FIFA brand was bad for its games in a meeting earlier this year.
Releasing its first entry back in 1993, the FIFA series has long been a core part of the annual sports game release schedule, alongside other franchises like NBA 2K and Madden, also published by EA. While the series has seen its fair share of controversy thanks to in-game purchases, it has been incredibly successful, and each iteration typically appears on lists of that year's best-selling games. Despite this popularity, cracks in the EA-FIFA relationship began to show last year, and EA CEO Andrew Wilson reportedly told internal staff that the license was holding the series back from pushing out regular updates and partnering with certain brands just a few months ago. Statements like these, alongside new trademark filings by EA, led many to believe that the two organizations were headed towards a split.
Related: Fifa 22 Brings Back Previous Game's Preview Packs Feature
A statement issued today, May 10, on the EA website has confirmed its longstanding partnership with FIFA has ended, going on to reveal the new name of all future EA-published soccer games: EA Sports FC — a title unambiguously free from any FIFA branding. The statement assures fans that all the content they have come to expect from the FIFA games will remain in place moving forward, but that this new route will allow the series to "innovate, create and evolve." The statement also notes that FIFA
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