“Esports was already important and its addition in the upcoming Asian Games just cements that fact”: Mukesh Kumar Chaudhary, RAPOO Country Head, India & SAARC
Esports finally being added as a medal event at the 19th Asian Games is a monumental step forward for the industry in India and South Asia. Market leaders are hopeful that it will catapult the growth of the scene in the region and feel that it will soon be regarded as highly as any other traditional sporting event.
In a conversation with Abhishek Mallick of Sportskeeda Esports, Mukesh Kumar Chaudhary, RAPOO Country Head, India & SAARC talked about the impact that the upcoming Asian Games will have on the scene. He opened up about the importance of reliable gaming peripherals in esports, RAPOO’s future plans for the region, and the growth that the Indian video game and esports industry has seen because of the COVID-19 pandemic.
Q. What are your thoughts on the Indian video game and esports market as it stands today? What do you feel about the type of growth that it has had in recent years?
Mukesh: In the ever-evolving gaming market, esports has emerged as a booming industry. While the pandemic had a major role to play in the vertical’s growth, it is due to digital adoption that the sector has upscaled significantly.
With its fragmented landscape and digital platform, the esports sector holds potential for a host of monetization opportunities. Amongst the entertainment formats, gaming specifically has been gradually gaining prominence, and in this segment, video games and esports have been growing exponentially at a global level.
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However, the Indian market is yet to be fully tapped and receive the recognition it deserves. The video game and esports markets have gradually increased in popularity over the years, with people spending more time at home during the pandemic and looking for new ways to socialize and stay
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